For twenty years, digital marketing had one north star: rank on page one of Google. That still matters — but a growing share of your customers now start somewhere else entirely. They ask an AI assistant.
What is AI visibility?
AI visibility (sometimes called GEO — generative engine optimisation) is the practice of making sure AI assistants like ChatGPT, Claude, Gemini and Perplexity know who you are, understand what you do, and recommend you when someone asks for a business like yours.
How AI assistants choose who to mention
These systems draw on the open web: your website content, structured data, reviews, directories, and mentions in trusted publications. Businesses with clear, well-structured, genuinely helpful content are far more likely to be cited than those with thin or confusing sites.
Five things you can do now
- Structure your content. Clear headings, plain answers to common questions, and FAQ sections that address what customers actually ask.
- Add schema markup. Structured data helps machines understand your services, location and reviews. (Every page on our own site generates it automatically.)
- Build consistent citations. Your name, address and services should match everywhere you appear online.
- Earn genuine reviews. Review signals influence both local search and AI recommendations.
- Publish real expertise. Articles that answer real questions become source material for AI answers.
AI visibility is now part of every SEO program we run. If you would like to know how visible your business is to AI assistants today, ask us for an AI visibility snapshot — it is included free in your first meeting.
